3 Questions to Ask When Choosing Content to Curate
Content curation isn’t new. We’ve been doing for a long time offline. Pick up any newspaper or magazine and you’ll see the early stages of it. Online content curation is the next level. A great example or curation is Twitter.
Check your feed and look at the hundreds, thousands, of links being shared daily. Many of these links are not created by the individual tweeter you’re following. Instead, it is content being curated by the individual tweeter. The same can be said about almost any social platform including Facebook, LinkedIn, and Pinterest.
Why share content? First, it builds visibility and trust in your community. Next, maybe you read a great article that you know your friends will be interested in. Or, you want to be seen as an important source of information in your business community. That’s to name just a few reasons.
Here are 3 Questions to Ask Yourself When Choosing Content to Curate
Is the content timely or timeless?
When sharing content make sure that the posts you find are up-to-date information or timeless information. Out-dated information will make you seem out of touch. Timeless content never loses it’s value.
Is the headline attention grabbing?
The content maybe fantastic but the headline needs improving. Ask yourself, “Would this headline stop me, and make me read on?” If the answer is no, no problem, change it. Use numbers, interesting adjectives and what, why, how and when. You get the idea.
Does it resonate with your target audience?
Sharing content on your source topic is valuable, but it can be counter-productive if you don’t read the complete post. The headline could be misleading. Even the opening of the post could be deceiving. Take the time to vet your content before sharing to weed out anything objectionable before your followers bring it to your attention.
Bonus Question but Very Important: Is the source credible?
Many of the sources you curate content from you’ll know. Sites like Feedly, Pinterest, Scoop.It, Slideshare or Storify among others. Sometimes you’ll find a post or article that is interesting but you don’t know the source or author. Due your due-diligence, Google the individual, check LinkedIn, Facebook etc. You don’t want to curate spam into your community.
When curating content always link back to the original content giving credit to the author. First, it is the respectable way to do it. Secondly, it is the only legal way to do it if you’re going to do it properly (I worked for an attorney for 2 years). Finally, it will help you build relationships with the authors of the content you are curating. These relationships are valuable, never underestimate them.
If you’ve read this far, you’re not only interested in content curation, you might even need help with it. We’re here to help. Contact us. We make the process fun and easy, while making you bold and outstanding in your field.