Today is #TBT, and looking back at Magnavox’s Escort Camcorder brings a smile to my face. If you don’t remember wanting one you might remember your parents having one.
After all they were, fully automatic, had instant playback, weighted only 3.5lbs and were so simple to use everyone had to have one.
Yes, I know, it’s not on our ‘want list’ today.
According to Pew Research Center, 61 percent of Americans own a smartphone. That means that 61 percent of us carry a fully automatic, instant playback, simple to use ‘camcorder’ in our pocket that now weighs less than 4.6oz’s based on the iPhone 6.
In this 4.6oz package we now have in our pocket at our immediate access: a digital camera, GPS device, voice recorder, iPod, radio via iTunes / Pandora / Spotify, a library through Kindle e-reader or iBooks, we can stream movies and TV via Netflix / Hulu or even HBO. You can even use it as a remote control to your TV, DVD and Blu-ray players, stereo equipment and even some air-conditioning systems.
Let’s not forget home security systems, morning alarm clock, newspapers and magazines, games, photo album, level, calculator, flashlight, stopwatch, pedometer, compass, timer, watch, calendar, phonebook, and mirror.
Life is a funny. The one thing that is consistent is change. People change. Things change. You could call change evolution. We evolve to keep up and stay current.
Magnavox has changed their product offerings to stay current with todays trends and is focusing on smart TV’s, Blu-ray’s and home cinema’s. One thing that remains consistent is their tagline: Magnavox … Smart. Very Smart. It hasn’t changed since 1988.
A footnote for everyone to young to remember “The Smothers Brothers,” Tom and Dick, were American singers, musicians, and comedians. In the 1960s, the brothers frequently appeared on television variety shows and recorded several popular albums of their live performances. They also had their own television variety show, The Smothers Brothers Comedy Hour. Tom’s signature line was, “Mom always liked you best!” Dick, was the straight man in the act.
It’s your turn. What do you think? Are there more items our smartphones have replaced that I missed? Does Magnavox tagline, “Smart. Very Smart.” still work after all these years?