Tag Archives: McDonalds

Verizon Wireless: “Can You Hear Me Now?”

It’s #ThrowBackThursday and today’s #vintage video is a look back on Verizon Wireless: “Can You Hear Me Now? Good!”

The ad campaign ran for nine years from 2002 until 2011. Below is the first spot where Paul Marcarelli appeared as the Test Man in the campaign commercials.

In the first two years, the campaign helped Verizon gain market share and reduce customer turnover. The number of Verizon subscribers increased from 32.5 million to 37.5 million in 2003. By the start of 2004 the number of subscribers increased to 43.8 million.

With its ‘‘Can You Hear Me Now?’’ campaign, Verizon followed other advertising campaigns that had reached iconic status by asking questions not meant to be answered.

Kicking off the question campaigns was McDonald’s, when they made ad history in 1997 with its question, ‘‘Did somebody say McDonald’s?’’ Then Wendy’s joined in, achieving contagious success with its ‘‘Where’s the Beef?’’ campaign in the 1980’s. After the 2000 Super Bowl Anheuser-Busch joined with their ad campaign, ‘‘Whassup?’’

Verizon Wireless may be the only one that asked a question and responsed to it, “Can You Hear Me Now? Good!”

It’s your turn. What do you think? “Can You Hear Me Now?” Are you one of the millions of subscribers who joined Verizon during this campaign? Are you still paying for their premium service? Or have you joined another network to save money based on price wars? If so, which network? How is their service quality and coverage working for you?

 

Tea Tree Products

Display

I had my hair cut last week, and snapped a picture of their product wall. Last month, I wrote a post titled, Big Sexy Hair Philosophy: Anything Is Possible, and in it I discussed  their integrated marketing program that includes the use of Marilyn Monroe.

Today, I wanted to discuss two things. The use of this product wall and the Paul Mitchell Tea Tree collection.

The product wall is a huge space. I’m guessing the space is between 12 to 16 feet long and easily 6 feet tall. I need to be transparent with you, I have no idea how much revenue this space produces for the salon. However, my educated guess is that it could easily produce at least 20% more sells if not more by having the display set properly.

Another way to increase sells would be to have the stylist introduced the products during your visits, and sell the solutions the product offers. Hard selling isn’t needed, just a causal conversation and use of the product would make a world of difference.

Never once have I been introduced to a product or heard another stylist introduce a product to a client. Or mention a sale or promotion of a product. I have my hair cut every four to five weeks.

Did you know that companies pay for the opportunity to have those signs across the top the display? Making it important that their product is placed front and center under their signs.

Bringing me to the Paul Mitchell Tea Tree collection, it is buried at the bottom of the shelving – no where near its signage. Who made the mistake? The salon? The Paul Mitchell representative responsible for this location?

Tea_Tree

This is not consistent marketing. This is an example of how sells fall flat and no one can explain it. Simple mistakes. Overlooked. That make a difference.

Did you know April was Earth Month? Neither did the salon.

The Paul Mitchell Tea Tree collection has a goal of planting 500,000 trees by 2016. When you purchase a Tea Tree product you support Reforest’Action and they’ll plant a tree with any purchase of a Tea Tree Brand product.

reforest action

 

There was zero promotional signage telling me about Paul Mitchell support of Reforest’Action. Who missed it? The Paul Mitchell representative? The salon? I have to guess this one belongs to the representative.

By adding your name and email to Paul Mitchell mailing list you can plant a free tree without purchase. Click here.

It’s your turn. What do you think? Is consistent marketing making a difference in your business? Do you introduce your clients to add-on sells in conversations to increase business?

As an example, McDonald’s increased sells with a simple question, “Would you like fries with that?” This question added millions to their bottom line.

“Do you need batteries to go with that?” “Would you like to supersize your order?” “Can I get you a dessert to go?” “Would you like a cup of coffee to relax over and continue your conversation?”

What can you ask your clients as an add-on question that could increase your sells and boost your bottom line?

What can you ask?

The Golden Arches of McDonald’s

mcdonalds FB01

Look close, what do you see?

The Golden Arches are symbolic to McDonald’s. Originally, the arches were part of the restaurant design. In 1962, they were incorporated into the logo design to resemble the restaurant. In 1968, they were stylized to represent an “M” for “McDonald’s”.

historyoflogos_mcdonalds

Do the arches remind you of your childhood? Or fat grease food? Would you rather have a SubWay? All good things must come to an end, do you agree?

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Oh, anybody remember this little guy? Way before Ronald McDonald, Grimace, Hamburglar, Mayor McCheese, Officer Big Mac, Captain Crook, and the Professor among others made their debut.

It’s your turn. What do you think? Tell us what’s on your mind.

Branding Not Only for Deep-pocketed Giants

abstract-summerBranding is not only for deep-pocketed giants like Coke, McDonalds, Disney or Nike.

An increasing number of small business owners are embracing the power of branding as they build and grow their companies. The goal of Di’namicDesigns Podcasting Series is to educate and encourage you while you grow your business.

Did you know that approximately 550K new businesses are started monthly? Or that there are 28 million small business in the US? SBA reports that, “while corporate America has been “downsizing”, the rate of small business “start-ups” has grown, and the rate for small business failures has declined.”

One way for your business to stand out in that crowd is to incorporate the strength of branding into your marketing. Some of the ideas we share may be new to you while other ideas you may already be aware. The question is, “are you practicing them regularly?

The ideas and strategies discussed here will help make your business bold and stand out in your area. The strategic foundation of branding principles never change. During our Podcast Series you’ll realize that branding is available to every entrepreneur and small business owner willing to take control and invest in their business today.

We hope our blog, podcasts and other resources help you grow your brand and business. When you’re ready to revamp your logo, create a new logo or discuss your branding, Di’namic Designs is ready. Contact us.

Be Bold! Be Di’namic!