Category Archives: Retro Ads

Domino’s Pizza – The Noid 1988 Flashback

Remember this guy? The Noid. He was created in 1986 by the advertising agency Group 243, for Domino’s Pizza to help promote its pizza delivery promise: your pizza within 30 minutes of placing the order, or it was free.

Domino’s created commercials where the Noid tried to ‘annoy’ consumers ordering pizza’s but always failed to annoy Domino’s Pizza consumers. Their slogan “Avoid the Noid,” supporting the promise that Domino’s pizzas were “Noid-proof.” The campaign was a dynamic success. The Noid was everywhere … plush toys, t-shirts, and computer games. Domino’s even gave away little three inch rubber figures with pizza orders.

Ever wonder what happen to him?

At the height of the Noid’s popularity, on January 30, 1989, a man named Noid, upset about the like-name character, held two hostages at gunpoint for five hours in a bungled holdup in at Domino’s Pizza location. The assailant, Kenneth Lamar Noid, was apparently having “an ongoing feud in his mind with the owner of Domino’s Pizza about the Noid commercials,” and thought the advertisements had specifically targeted him to make fun of him.

A subsequent court hearing found Noid innocent by reason of insanity, he was found to have “acute psychological problems.” In 1995, unable to get past the Domino’s ad campaign, Noid committed suicide in his Florida apartment. Following the ordeal, Domino’s cancelled the Noid campaign.

It’s you turn? What do you think? Crazy or just annoyed? Or on a series note, do you think corporations should be held responsible when a bad outcome is associated with their marketing?

AMC Pacer 1975 to 1980 Flashback

The AMC Pacer was a small compact car produced by American Motors Corporation between 1975 and 1980. The rounded shape and large glass area were unusual for that time. While compact in size the width was equal to full size domestic car. The Pacer was dubbed “The Flying Fishbowl” because of the rounded and aerodynamic styling and massive wrap around glass. All the glass made for great vision on the road but it made the car hot and the air condition often couldn’t keep it cool. The Pacer has made the list for both the “Ugliest Cars Ever Produced” and the “Worst Cars Of All Time.”

It’s your turn. What do you think? Ugly or collectible? If you step back and take a good look at the Pacer, is it really that bad? Tell us below.